Women’s Right to Success in Business: A Business Owner Case Study

Lizani Muller is a wife, mother, and a proud business owner. Whilst teaching she realized that many students really couldn’t cope with academic pressure. Children who struggled got left behind with nothing in the curriculum to assist them.  “There’s really not enough time or resources for a teacher to spend one on one time with children who struggle” explains Lizani.  

In an effort to help the children that get left behind Lizani got permission from the school and started to present extra lessons. “I started this one-man business, on my own, helping kids with remedial techniques. But I felt that I needed a more structured program. I turned to google for help”. That is when Lizani came across Edublox or at that time Audiblox. She was immediately captured by the potential for growth for her students using the cognitive development techniques that the program offered and started to do her training.  

Lizani went on to offer Audiblox for over 4 years with wonderful successes but felt there was room for growth. “What I realized whilst doing the Audiblox program is that I really wanted to expand the business but didn’t have any support or know-how. This all changed when the Edublox business model changed and I was invited to open my own franchise. When I bought the franchise all the support etc. came with the package. Everything started falling into place” 

Since opening Edublox Polokwane in 2012 Lizani has had many successes but feels that her greatest success is helping learners. In one case an educational specialist said a child had to go to a special needs school, and that there is no chance he could attend mainstream school. Three years with Lizani, and he was able to do just that. “I don’t even know how many kids have been through our Edublox. Maybe almost 1000-2000 students. One of my biggest achievements is helping my community.” 

Today Lizani is not just a franchise owner but a mentor for her colleagues as well. She plays an integral role in training franchisees and acts as an action learning coach during peer group discussions. As her franchise grew her husband Johan became involved and together, they took the business to the next level. Today Johan not only helps run the Polokwane franchise but acts as the Operations Manager for the entire Edublox (Pty) Ltd. 

Lizani has turned her business into a success but she still sees a lot of possible growth in the near future. “I am hoping the EASY programme Polokwane offers will become a registered school soon. That would mean we could double the number of children that we help”. 

“Being a business owner is definitely out of my comfort zone, but it has taught me a lot. I’ve learned that I am capable to step from that comfort zone and be a good leader. It is 10 years now. I can’t believe it, but it is great to be part of the Edublox family and I can’t wait to see what the next 10 years holds. “  

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