Edublox Annual Client Survey Results 2017

For the last eight years, Edublox has conducted an annual online client survey to help us measure our performance as a business and the quality and results of our educational programmes. One of the key questions that we ask each year is whether a child’s academic performance improved at school – and from each year’s results we are able to make valuable decisions to help us improve our customer experience.

We would like to thank each and every parent who participated in the survey — we value your feedback! Here is a short summary of the collated results from our 24 franchises across Southern Africa.


Selected feedback from parents (English and Afrikaans)

“My daughter progress at school has been amazing. She received a prize today for her progress in Maths.”

“I am extremely grateful to the team at Edublox for their sincere, passionate and uplifting approach to educating my child. Not only did my son grow in confidence but his love of learning was reignited. A very professional team indeed.”

“Edublox was a lifeline that my child needed when her school work was challenging. The program reminded her that she has the ability and the confidence to do well in school and she is since flying very high. Well done to the staff and the program.”

“Baie baie tevrede!!!! Sal Edublox aanbeveel, kyk na klasse vir al twee my kinders vir volgende jaar.”

“Dit is die beste ding wat ek nog ooit vir my kind kon doen!!!”

“Edublox is ‘the real deal’, hulle doen wat hulle sê  hulle gaan doen en lewer resultate, en mens kan sien dat hulle nog van die onderwysers is wat werklik omgee oor kinders en kinders se toekoms.”

Questions and responses

Q: I’m receiving quarterly reports at other reading and learning help institutions. Why does Edublox only provide a progress report every six months?

A: At Edublox, we believe that there is no quick fix to addressing reading and learning problems. Improving cognitive skills, like auditory memory, is a long-term project. Improving a child’s auditory digit span from 4 (poor) to 6 (average) can take up to a year. Quarterly reports therefore tend to discourage learners and parents if they don’t show results immediately. Also consider that not all learners attend the same amount of classes and follow the same programmes.

For us, the most important measurement of success is the improvement of school results on the long term, but most parents notice some improvement in the aspects and difficulties that prompted them to approach Edublox in the first place quite soon.

That being said, we are continually investigating how we can improve the reporting experience and communication to parents.

Q: Why do I need to pay Edublox fees over the holidays, when my child is not attending class?

A: When parents sign a contract for a fee over a contract period, it means that we take that total amount and divide it by the amount of months that the child attends classes to accommodate parents as far as possible. Don’t think of it as a monthly charge for attended classes – it’s more of a monthly instalment of the total amount for the period.

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